Hi, I am Ananya 🙋🏽♀️
I specialize in designing intuitive interfaces that combine functionality with aesthetic appeal. Driven by a love for solving problems, I turn challenges into creative solutions that improve and simplify daily experiences.
with 6+ years of experience
⟟ Canada
UI/UX Projects
Teal Climate (Dashboard) SaaS Dashboard for GHG accounting and reporting
Designed an intuitive and efficient SaaS platform for B2B institutional or corporate greenhouse gas accounting and reporting, which minimizes user effort in data input and navigation while ensuring data security.
Responsibilities: heuristic analysis, competitive analysis, user flow, sitemap, crazy 8 solutions, style guide, usability testing, medium and high fidelity prototype.
Tools: Figma, Figjam, Canva, Procreate
BudgetBliss (Mobile App) Redefining Affordable Travel
Designed a user-centric mobile app that simplifies the budget vacation planning process and enables users to confidently make informed decisions, enjoy memorable vacations within their financial constraints.
Responsibilities: user research, persona creation, user stories, guerrilla testing, style guide development, wireframing, prototyping, high fidelity screen creation and iterative testing.
Tools: Figma, Figjam, Miro, Adobe Creative Suite
House2Home (Website) E-commerce Website for New Homeowners
Created a home décor website, streamlining the decision-making process for new homeowners and improve cart abandonment within a single Google Venture style design sprint.
Responsibilities: Developed user journey mapping, user persona, storyboarding; conducted comparative analysis and designed high-fidelity mock-ups.
Tools: Figma, Figjam, Procreate, Canva
Bespoke(Mobile App) Personalized Makeup Experience
Design a solution to uncover the underlying challenges users encounter in choosing the right foundation and identify measures to streamline the product selection process. Additionally, explore ways to design a guest checkout process to address cart abandonment and increase website revenue.
Responsibilities: user research, comparative analysis, wireframing, low-fidelity and high fidelity mockups, testing and iteration.
Tools: Figma, Figjam, Adobe Firefly, Adobe Creative Suite
Branding &
Visual design
Brand Coach
Logo designed for a freelance brand coach who helps solo entrepreneurs with their personal brand voice.
The Toy Lobby
Logo designed for a small business collector selling blind boxes, figures and toys.
Cyber Steel Solutions
Logo designed for a start up cyber security company specializing in technical solutions and consulting.
‘Musings’ Album and Singles Cover
Designed album and singles covers for a Canadian music artist ‘Emil Story’, available on Spotify, apple music and other streaming platforms.
Branded Beer Can Labels
Designing branded beer can labels for a corporate.