Behind the pixels

Hi! 🙋🏻‍♀️ I’m a UI/UX & Product Designer with 7 years of experience shaping digital products and visual identities.

I specialize in breaking down complex problems into clear, user-centered solutions that balance business goals with intuitive design. I approach challenges by deeply understanding user needs through research, data analysis, and usability testing, then translating those insights into thoughtful design decisions. Over the years, I’ve designed and launched features for web and mobile products, built scalable design systems, and optimized user journeys that improve usability, engagement, and retention.

Beyond execution, I’ve taken on product-facing responsibilities by partnering closely with PMs and developers to define MVPs, identifying friction points through UX audits, and validating solutions through A/B tests and iterative feedback. This process has helped resolve usability issues, reduce user effort, and align product decisions with measurable business outcomes. I’ve also led workshops, mentored junior designers, and guided teams in adopting user-centered design practices.

My background in graphic design and branding adds a unique layer to my work. I’ve created logos, brand systems, and marketing assets that ensure consistency from product to campaign, allowing me to connect the dots between product, marketing, and experience design.

Creativity fuels everything I do, from painting and sketching to photography and travel. I draw inspiration from the world around me to craft designs that tell stories and make an impact.

Looking ahead, I’m excited to continue growing as a Lead UI/UX Designer, take on leadership opportunities, and shape digital products that truly resonate with users.